PhotoShelter CEO Allen Murabayashi tells how photographers and photo retailers can benefit from effective use of social media. Web photo service provider PhotoShelter is offering a 55-page e-book with essential internet marketing guidance. The latest in its series of free downloadable research reports, the new volume looks at:

• the ground rules for social media

• choosing where to participate

• smart strategies to stand out

• generating social sharing and quality links and more

The report is available at www.photoshelter.com/ref/socialguide

Interview starts - 1:37

Interview ends - 12:44