How to steer your business in the best direction — ethically: Business Ethics For Dummies examines ethical theory and discusses the moral issues facing corporate America. The book promises to give you the tools to make black-and-white sense of all those morally gray areas that might otherwise trip you up. On this episode of the Imaging Executive podcast, co-author Norman E. Bowie, professor emeritus at the University of Minnesota, tells why ethical choices are important to long-term business success.

Interview starts -  1:02

Interview ends -  10:18