The Millennial Generation, which is generally defined as people born between 1984 and 2002, is being shaped by a world of rapid technological advances, a tough recession, a new environment of sharing and collaboration, and a lot of global tension and conflict. If you’re wondering who these strange creatures known as Millennials are, and how on earth you’re going to attract their business, be sure to tune in to this episode of the Imaging Executive podcast. Tina Wells, author of the book “Chasing Youth Culture and Getting It Right: How Millennials Will Reshape Our Future,” answers those questions and more.

Interview starts - 0:58

Interview ends - 16:37