Do you know how well your marketing dollars are working for you? Find out in today’s episode of the AIE Imaging Executive podcast. Joe Roy, author of the e-book “Marketing Metrics and ROI: How to Set Up a Measurement System That Can Double Your Profitability,” shares easy ways to ensure you’re getting enough value from your marketing investment. This podcast includes a special free offer for AIE Imaging Executive podcast listeners.

Interview starts - 1:38
Interview ends - 20:18

Linda Galindo is founder and president of Galindo Consulting. Her company advises CEOs, leadership teams, and boards of directors in making personal accountability their organizations’ central organizing principle.
  In her new book, The 85% Solution: How Personal Accountability Guarantees Success—No Nonsense, No Excuses, Galindo reveals personal accountability as not only a mind-set, but also a skill-set that everyone can learn. Discover how – and why it matters – on today’s AIE Imaging Executive podcast.

Interview starts -1:37
Interview ends - 17:18

Award-winning photographer Chase Jarvis has produced an application to improve mobile imaging, a website for image sharing - and he's published a book showcasing shots captured on an iPhone, entitled “The Best Camera Is the One that’s with You.” Best Camera is a $3 iPhone photo application. The website is a feed of images from around the world created with the iPhone application.

Interview starts - 2:37
Interview ends - 19:40

Photographer, journalist and consultant Elmo Sapwater joins us for a
discussion of what features will drive future sales for digital cameras.
Sapwater has been in the business for more than 25 years with Photo
Electronic Imaging and Professional Photographer magazines, and now with
Photo Imaging News.

Interview starts - 1:58
Interview ends - 24:43

The imaging innovator isn’t resting on its laurels after being acquired by Cisco: new products will continue to push convenience and simplicity.
Simon Fleming Wood, senior director of Americas Marketing for Cisco Consumer Products, provides us with the latest details.

Interview starts - 1:38
Interview ends - 29:35