Unhappy customers have always presented both a problem and an opportunity for businesses. Social networking sites have amplified each of these aspects, but the opportunity to turn around a poor customer experience through social networking vastly outweigh the damage a displeased customer is likely cause. On this episode of the Imaging Executive podcast, Brian Curran, vice president of RightNow -- a company dedicated to ridding the world of bad consumer experiences -- explains how.

Interview starts -  1:06

Interview ends -  10:47